The beginners guide to App Store keywords

I ignored keywords for a very long time :(.  And I consistently see clients doing the same… I mean who can blame us right?  Keywords are hard to do right?  And they aren’t that important?…. […]

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Live life now! Not tomorrow, by taking control of your emotions

Often, as human beings we have something that we want to get, achieve or experience before we allow ourselves to feel those emotions of excitement, happiness and joy that we want to experience. Unfortunately, we […]

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How to increase your chances of success with App Trends

I get a lot of people coming to me with ideas for apps, and one of the major things I’ve noticed is that there is rarely any research into whether they are creating something that […]

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How To Create A Marketing Plan

Creating a marketing plan requires a lot of time, work, and data, but it can go a long way in helping you market and sell your business. Although the process is full of details, it […]

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The fast track to success in the App Business game

The partnership & sponsorship models totally kick ass and are two of my favourite business models out there. They are literally the fast track to success, like strapping on a rocket pack and hurling towards […]

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5 killer ad techniques that will help you increase sales

I actually put this post up on a friends blog, sorry guys! But hey, by helping him out, I’m building a network. A network of friends that I can access at any time in the […]

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Four checks to make sure you hire a great iOS developer

With the proliferation of outsourcing and cheap development alternatives, we have to take a step back and make sure that who we are hiring can actually do the job. Choosing the wrong developer can unfortunately […]

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Why a smaller target market is more effective than a larger target market

There are times in life when smaller is better. This is especially the case when it comes to condiments and spices. As my poor long suffering other half will attest to. But, one thing not […]

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How to start patching up your leaking pot of gold

One of the problems of working on the App Store platform is just how limited it is in terms of taking advantage of traditional Sales & Marketing tactics and strategies. Which is why we need […]

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Why the ‘professional’ is dead and holding you back :(

Hey guys, I did mention that I would speak a bit about this in the next post, so here I am. You see, there’s this crazy idea from the corporate world that to be successful […]

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