Four checks to make sure you hire a great iOS developer

With the proliferation of outsourcing and cheap development alternatives, we have to take a step back and make sure that who we are hiring can actually do the job. Choosing the wrong developer can unfortunately […]

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Why a smaller target market is more effective than a larger target market

There are times in life when smaller is better. This is especially the case when it comes to condiments and spices. As my poor long suffering other half will attest to. But, one thing not […]

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How to start patching up your leaking pot of gold

One of the problems of working on the App Store platform is just how limited it is in terms of taking advantage of traditional Sales & Marketing tactics and strategies. Which is why we need […]

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Why the ‘professional’ is dead and holding you back :(

Hey guys, I did mention that I would speak a bit about this in the next post, so here I am. You see, there’s this crazy idea from the corporate world that to be successful […]

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Paid vs Free apps: Settling the score, once and for all

Stats, stats, stats and more stats. I’m going to hurl! That’s all that’s out there whenever we want this question answered. Hell, with all of these articles, posts and comments – you’d think that a […]

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The little girl who could: A story about two powerful forms of influence

There was once a little Girl Scout that was having trouble selling enough cookies to get her next badge :(. Not wanting to give up, she approached her father and asked whether he could help […]

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5 Musts to Market Mobile Apps – now with added beef

Was reading a post on marketing mobile apps, posted by Ken Yamosh on Mashable. Had a quick look through and there is some reasonable info in there to help you out with your mobile app […]

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Super secret Dominant Emotion mind control technique!

This is one of the most unscrupulous dirty underhanded techniques out there. You see, humans are driven by emotions. How we feel, think and act are ALL based on our emotions. It’s true when they say, […]

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The Right Way to Pick From the Apple Tree

Taken from my free report (‘The 8 Biggest Reasons Most App Developers Fail”). It’s a story :). With a message ;). Picture a massive Apple Tree. Sitting beside a lake, it’s huge branches spread out […]

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How to see into the future, make the perfect iPhone game and get a ton of free marketing

Wouldn’t it be cool if we could have a crystal ball that let us know exactly what features in a game would most excite our target users. What features would enthral them; get them addicted […]

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